![]() Note that the app’s rise to the top of the App Store charts didn’t just happen organically. Poparazzi is also launching at a great time - much of the country will presumably be open in a few months with little restrictions, which will put many consumers back in the position of acting as part of their friends’ paparazzi.īut despite the app’s momentum and fresh angle, its rise to bonafide Snapchat/Instagram challenger seems far from certain. The app fits in with the wave of newer social platforms, including TikTok and Clubhouse, which encourage more casual and off-the-cuff content than something like Instagram. This playful approach to the social media game is likely to catch the attention of some consumers who feel like platforms with public like, follower or friend counts are too stale or inauthentic. Photos on Poparazzi can’t be commented on or liked, but they can be reacted to with emojis, the counts of which are displayed under photos. ![]() Follower counts are not displayed on user profiles, but the number of views a user’s “pops” have are. You’re given a “pop score” based on the photos you take with or upload to the app. The app is all about taking pictures of other people - its camera function can’t be flipped to be front-facing, and you can only populate your profile with pictures others have taken or uploaded of you (and users can curate which photos appear on their profile).Īs the company said in its launch-day statement, “On Poparazzi, you are your friend’s paparazzi, and they are yours.” The purpose is to create a depressurized social media environment and encourage content that’s less manicured than what might typically be found on something like Instagram. Poparazzi’s unique premise is helping to drive the intrigue. Imagine trusting your teen friends with your public image? NOPE.A24’s Mainstream Embrace Must Play on Core Strengths The privacy concerns are legit – they don’t need your entire contact list but require it and allowing others to curate your profile, although genius, is just rife with trouble for adolescent brains. The bottom line: Is Poparazzi safe for your kids? There are many privacy concerns with this app, as TechCrunch recently noted.Users are incentivized to take more pictures by giving them a “pop” score.Tagged photos do not appear on a user’s profile unless the accounts are following each other, BUT the app automatically follows everyone in an individual’s phone book when it is downloaded, which makes this “control” almost useless!.Profiles show which users most frequently catch them on camera by calling out “Top Poparazzi” (another brilliant engagement feature).A user’s Poparazzi profile is divided between the photos they take of their friends and the ones that are taken of them. ![]() The photos are designed to be candid and the app doesn’t allow for any changes, like cropping, adding captions, filters or edits (which is completely different from Instagram and Snapchat).
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